Spamm » If you have difficulty

Have you ever noticed that some very successful direct marketers go out of their way to be cantankerous? Have you ever wondered why? Today we're going to discover their secret? It makes many of them millions!

Studies have shown that people buy on emotion and then justify it with logic. We buy new BMW convertibles because we know we'll look good in them. Then we rationalize that "BMW makes a very good car that will prove to be a great long-term investment."

Those direct marketers that come across as cantankerous Damien Harris Rush Jersey , or even total jerks, are deliberately tapping into the emotional side of their market. They're doing something called polarization.

Polarization is the art, or science, of getting members of your market to take an emotional stance. You want to get them to either really like you - or dislike you. Those who are neutral rarely buy your products. Remember Chase Winovich Rush Jersey , people buy on emotion, even though they're often not conscious of it. Getting people emotionally charged INCREASES your chances of making a sale!

One marketer that understands this concept and uses it brilliantly is copywriter Gary Halbert. Gary will tell you that he is the greatest copywriter alive, and he charges for his services accordingly. If you visit Gary's site at: you'll see that he is very politically INCORRECT. Gary goes out of his way to insult his audience, delivering smack after smack as he educates you on what good copywriting is.

Gary understands that not everyone is his market. So he creates strong feelings Joejuan Williams Rush Jersey , and this drives away those who would never buy from him... and really endears him to those who appreciate his work. This tactic is very effective, and Gary has no shortage of customers making him rich.

Another marketers who understands this concept very well is Jay Abraham. I watched Jay Abraham, Stephen Pierce, and Rich Schefren orchestrate a teleseminar in 2004. Leading up to this teleseminar N'Keal Harry Rush Jersey , they sent out a barrage of emotionally charged, very informative emails.

Their numerous joint venture partners also sent out a tightly orchestrated barrage of emails to their lists.

Those who saw the tremendous value in the free information provided in all those emails were charged up. They were so charged up that many could hardly wait for the teleseminar to take place. I was one of those nudged to sign up for this $497 teleseminar through all of those emails :-)

A final example of a marketer brilliantly employing polarization is a guy who calls himself "The Rich Jerk." I won't reveal his identity, but will tell you that coming across as a jerk is making him millions on the Internet. He is a very good marketer in his own right (he recently sold a website on Ebay for $379,000).

This "Rich Jerk" uses emotionally charged copy on his websites and it's very effective. Part of what makes his copy so effective is that he also incorporates proof of what he says. Reading this copy Jarrett Stidham Rush Jersey , you get emotionally charged up, and at the same time, you realize that you've encountered someone who can really help you succeed. You can see how he does this by reading his copy at:

By studying the examples above, you see that using polarization Sony Michel Rush Jersey , or even coming across as a jerk, can be a very powerful marketing tactic. It can touch your reader at a deeper psychological and emotional level than many other marketing techniques. However, don't forget that another reason this works in the examples above is that these marketers also deliver tremendous value to their customers. They also PROVE their points.

Without also incorporating proof into their copy, this tactic probably wouldn't work. Without proof they would just turn prospects off. So now you know... jerks win at direct marketing because they employ polarization and proof.

About the author:
Willie Crawford has taught PROVEN Internet marketing techniques to thousands of successful Internet entrepreneurs since late-1996. Subscribe to his free weekly ezine Stephon Gilmore Rush Jersey , which helps you cut through the clutter and time-wasting hype. Subscribe now by visiting:

9 Sweet Secrets of Live Tournaments Sports Articles | June 11, 2006

Learn the secrets that experienced participants know but do not tell anyone else about how to plan a successful live torunament campaign.


Playing poker online is fun and I dabble at it as well from time to time. But, many players seem to feel that playing in a live tournament is very similar to playing online. Well, it is and it is not. Here are 9 golden tips on how to ease your transition from playing online to playing in a live poker tournament.

1) If you have difficulty facing pressure in daily life Tom Brady Rush Jersey , do not think that playing in front of watchful eyes and a roomful of people will have no effect on you. If you are very easily moved and influenced, I suggest you keep your money and forget about playing in a tournament at all and this is relevant even more when talking about a live poker tournament.

2) Wear comfortable and not fashionable clothes. This is not a fashion show: this is poker. Thus, wear those clothes that will help you feel comfortable and at ease. I have known a woman who wore tight jeans and then all through the round, she kept fidgeting uncomfortably. Regardless to say Julian Edelman Rush Jersey , she was the first one to lose and all because she was dressed uncomfortably.

3) Drink only water and even then only a little so that you will not feel thirsty and also will not get the urge to go to the lavatory. Either of the two feelings are disastrous to a poker player in the midst of a hand.

4) Do not drink alcohol or even sugared soft drinks. Alcohol will cause you to lose your concentration and sweet drinks give a false sense of well-being; both will work against you when you play in a live. Cheap Jerseys Wholesale Cheap Jerseys Online Cheap Mens Jerseys Cheap Kids Jerseys Cheap Youth Jerseys Cheap Jerseys Wholesale MLB Jerseys China Cheap College Jerseys Online Cheap Authentic Soccer Jerseys Cheap Hockey Jerseys